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Search engine marketing is the area of the major search engines where businesses can list their site in the top spots as “sponsored listings” on a pay per click basis. This type of marketing has huge benefits for new businesses that want the best exposure on the search engines immediately. If you do a search on Google, MSN and Yahoo!, you will see the “sponsored listings” results at the top and sides of the free results. Pay Per Click advertising over the past 3 years is the largest area of...

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Facebook is the largest social media giant of our time. In 2017, it was reported that Facebook has at least 2.2 billion monthly active users and too, from all over the world, irrespective of age and gender. To gain exposure for your brand, you need to work on Facebook advertising. However, be careful making the following mistakes: Your Content Matters Say, your business is all about ladies undergarments. But, all your posts are about old people and male war veterans (TOTALLY IRRELEVANT) What you need is focusing. Using marketing strategy,...